Holy cow! To protest the tightened legislation of the “Swiss Made” label, folks at H.Moser & Cie created a watch using real Swiss cheese – literally. The Swiss Mad watch – referred to as the “most Swiss-made watch ever” features a bezel made with actual Vacherin Mont d’Or cheese mixed with a special resin and is priced at a whopping 1,081,291 CHF (HK$ 8,384,000) – referencing the founding date of Switzerland: August 1, 1291. A dairy-free version is also available, the Venturer Swiss Mad, in a limited edition of 50 pieces featuring hand-wound HMC 327 calibre and the brand’s iconic fume dial in red.

How light is 38 grams? Probably no heavier than a handful of sugar cubes. It’s also the weight of Richard Mille’s new tourbillon chronograph. The timepiece, created in collaboration with McLaren F1 racing team is the world’s lightest split-seconds tourbillon chronograph. Titanium, TPT Carbon as well as a new graphene-based composite are used to lighten the watch case. Limited to only 75 pieces.

This beautiful table clock was certainly the centre of attention at Van Cleef & Arpels’ SIHH booth. Set to be activated every 15 minutes at the fair, the clock features a fairy admiring the blossoming of a lotus revealing a butterfly inside. The intricate mechanism is a collaboration between Van Cleef & Arpels’ artisans and automaton maker Francois Junod. The piece is currently not for sale.

Audemars Piguet’s latest women’s high jewellery watch is surely not for the faint hearted. The diamond-studded timepiece is inspired by the icy forests in Vallee de Joux. Brilliant cut diamonds and baguette cut diamonds are used in this statement piece. The sapphire-diamond version features six shades of blue.

Independent watchmaker Maximilian Busser and Friends took inspiration from a jellyfish when making the Horological Machine No.7, or HM7 Aquapod. The result is a futuristic looking timepiece that is absolutely symmetrical in design. The watch is equipped with a 60-second flying tourbillon in the centre and is available in two versions: Titanium with a blue bezel (limited to 33 pieces), and Red Gold with a black bezel (limited to 66 pieces).