Bell & Ross has unveiled a new watch, the BR01 Burning Skull Bronze, made exclusively for the Hong Kong and China market.

Only 100 of the limited edition timepieces have been produced.

The watch was unveiled on the wrist of Hong Kong actor Kevin Cheng on Thursday.

The skull design was created by stamping the metal to produce a three-dimensional relief.

It has also been covered with black SuperLuminova to sharpen the shadows and give the skull an eerie look.

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Like the previous BR01 Burning Skull timepiece, which was launched last year, the case features not only a 3D rendering of the skull’s outline and the crossbones, but also is decorated with engravings that mimic the look and style of tattoos.

Because bronze was chosen for the case material, expect each watch to produce its own unique patina – a pattern that forms as a result of oxidisation, which provides a personal touch for each wearer.

The 46mm timepiece is driven by the calibre BR-CAL.302, a mechanical automatic movement.

It is water resistant to 100 metres, reflecting the brand’s commitment to producing high-performance watches for high-performing modern watch enthusiasts.

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The Burning Skull Bronze is the latest addition to Bell & Ross’s popular Skull line, which was first launched in 2009. Since then, there have been other versions, including the BR01 Skull Bronze and BR01Burning Skull.

As a motif, the skull pays homage to the daredevil parachutists from the second world war who wore insignia bearing a parachuting skull and emblazoned with the words, “Death From Above”.

The limited edition watch also signals the importance of the Chinese market for the brand, which is aggressively enhancing and expanding on the Chinese mainland.

Last year, it reclaimed its distribution channels in Asia and in the Middle East, creating subsidiary posts in its place.