Lightbox Jewellery will start selling lab-made De Beers diamonds starting September 2018. Lab-made diamonds will appeal to millennials who would rather spend money on high-priced electronics or holidays.

De Beers to sell man-made, ‘fun and pretty’ diamonds for the first time in its history

The brand is making a historic U-turn by selling diamonds produced in a lab, which will cost a fraction of the price of mined gems

Topic |   High Jewellery

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Lightbox Jewellery will start selling lab-made De Beers diamonds starting September 2018. Lab-made diamonds will appeal to millennials who would rather spend money on high-priced electronics or holidays.
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