What does it take to make a US$74,000 diamond-encrusted Apple watch?
- It takes 32 to 34 people and about 80 labour hours to make
A new, diamond-encrusted Apple watch is now available to make your luxury watch dreams come true – if you can afford it.
From luxury accessories-maker Brikk comes the Lux Watch 4, with prices for the Lux Watch 4 Classic collection starting at US$28,995.
The watches have the full functionality of the Apple watch and differ only in aesthetic; they are available in yellow, rose and white gold. They are, according to their website, the product of five years of research and development.
Alex Bradley, a concierge for Brikk, said the diamonds that go into the watches are selected by company founder Cyrus Blacksmith, who hand-selects “a specific grade of conflict-free laser-cut” diamonds.
However, prospective clients interested in buying their first Brikk watch will have to wait. According to Bradley, the company has now finished taking pre-orders for the Classic, Deluxe and Omni collections. All seven collections will be launching on November 2.
Here’s a closer look at the range of luxury watches:
An Apple watch Series 4 currently retails for prices starting at US$399.
For comparison, The Lux Watch 4 Classic starts at a base price of US$28,995. At that price point, the watch comes with a leather strap.