Chanel has just released Follow me…, the J12 watch mini film featuring French actress Camille Cottin and under the direction of Eloïse Lang.

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Cottin is well-known for her comedy sketches in France.

The J12 features on Cottin’s wrist as she rushes to make it in time for a movie, her partner following. It is a playful depiction of a spirited woman, particularly when she inadvertently injures her partner and later quips, “I don’t know my own strength.”

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Here, on your wrist, look at the ceramic J12 watch. So strong, a force you would never expect. #J12 #J12ceramic #CHANELWatches #FollowMe

A post shared by CHANEL (@chanelofficial) on Dec 16, 2018 at 10:13am PST

The J12 was the first unisex watch released by Chanel, but this is just one of many reasons it has become a bestseller. First and foremost: it is a watch by Chanel. And with that, the timepiece shares a family history with the bouclé jacket and the 2.55 flap handbag. Elements of Chanel innovation are imbued in the watch design.

Indeed, when Chanel joined the exclusive watchmaking club in 1985, some might have considered their entry into the market a hundred years too late, by watchmaker standards.

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But the Première, their first submission into horology, with its feminine chain-link strap interlaced with leather and case inspired by Place Vendôme – Chanel’s first and flagship store – quickly became a favourite among female watch-wearers.

Yet again, Chanel knew what the modern woman wanted.

In 2000, Chanel unveiled the J12. They had already set up shop in the “Silicon Valley” of European watchmaking, La Chaux-de-Fonds in Switzerland, in 1993.

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#chanel #jacqueshelleu #jacqueshelleuchanel #friendshipforever #genius #withusforever

A post shared by Francois Russo Official (@francoisrusso.official) on Feb 9, 2018 at 6:21am PST

Jacques Helleu, who has been Chanel’s artistic director for over 40 years, said that he wanted to create a timeless watch that was “glossy, black, indestructible”.

In 2003, J12 in opalescent white appeared. “Because it is the other Chanel colour, 100 per cent complementary to the black,” sums up Helleu.

The hi-tech ceramic used is revolutionary. It is non-oxidising, scratch-proof and hardier than steel or gold. In the everyday routine, the tactile sensation is sublime; lightweight, comfortable in that it absorbs one’s body temperature, and silky smooth from the polishing process.

Today, Chanel offers the J12 in dozens of variants. For example, the J12 Graffiti, at 38mm in diameter, offers deconstructed steel numerals on a white lacquer dial. The J12.XS watch, at 19mm diameter, features a bezel and bracelet set in brilliant-cut or baguette-cut diamonds in its high-jewellery editions.

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There is also the J12 Flying Tourbillon, in either beige gold or white gold. The latter is set entirely in baguette and brilliant-cut diamonds, including the Tourbillon cabochon.

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