STYLE Edit: Chanel unveils J12 watch campaign film featuring French star Camille Cottin
Titled ‘Follow Me…’, the mini film features the actress – with the timepiece on her wrist – rushing to a movie, in a playful depiction of a spirited woman
Chanel has just released Follow me…, the J12 watch mini film featuring French actress Camille Cottin and under the direction of Eloïse Lang.
Cottin is well-known for her comedy sketches in France.
The J12 features on Cottin’s wrist as she rushes to make it in time for a movie, her partner following. It is a playful depiction of a spirited woman, particularly when she inadvertently injures her partner and later quips, “I don’t know my own strength.”
The J12 was the first unisex watch released by Chanel, but this is just one of many reasons it has become a bestseller. First and foremost: it is a watch by Chanel. And with that, the timepiece shares a family history with the bouclé jacket and the 2.55 flap handbag. Elements of Chanel innovation are imbued in the watch design.
Indeed, when Chanel joined the exclusive watchmaking club in 1985, some might have considered their entry into the market a hundred years too late, by watchmaker standards.
But the Première, their first submission into horology, with its feminine chain-link strap interlaced with leather and case inspired by Place Vendôme – Chanel’s first and flagship store – quickly became a favourite among female watch-wearers.
Yet again, Chanel knew what the modern woman wanted.