Why Tiffany will be laser-etching the countries of origin onto its newly-sourced diamonds
Each of the brand’s individually registered diamonds sized 0.18ct and larger will have a serial number which contains information on the stone’s region or country of origin – what the brand calls provenance
In case you haven’t noticed, it’s the age of transparency. We demand to know where our handbags were crafted; we need to know what cows our steaks came from, whether they were fed on grain or grass, how happy their lives were. It comes as no surprise then, that the same applies to our jewellery.
In an industry first, Tiffany & Co. will now be laser-etching each of its individually registered diamonds sized 0.18ct and larger with a serial number. While invisible to the naked eye, the serial number contains information on the stone’s region or country of origin – what the brand calls provenance – thereby ensuring consumers know where their diamond was sourced.
“A transparent journey of responsible sourcing reflects the many positive and far-reaching benefits along every step of the diamond supply chain,” says the brand’s chief sustainability officer, Anisa Kamadoli Costa.
“There should be nothing opaque about Tiffany diamonds,” says the brand CEO, Alessandro Boglio, who announced the news in a video message on January 9 (New York time 8am).
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