Baselworld made changes to its format to enhance its appeal to visitors. Photo: XinhuaBaselworld made changes to its format to enhance its appeal to visitors. Photo: Xinhua
Baselworld made changes to its format to enhance its appeal to visitors. Photo: Xinhua

Baselworld: Weibo and WeChat’s digital boost offers hope to ailing luxury event

Interest from Chinese social media giants cited for 12 per cent increase in media outreach at annual event for luxury watchmakers and jewellery manufacturers

Topic |   Baselworld
Baselworld made changes to its format to enhance its appeal to visitors. Photo: XinhuaBaselworld made changes to its format to enhance its appeal to visitors. Photo: Xinhua
Baselworld made changes to its format to enhance its appeal to visitors. Photo: Xinhua
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