Net-a-Porter to launch EIP Privé – an invitation-only luxury watch and jewellery platform
Luxury fashion e-commerce platform Net-a-Porter is launching EIP Privé this month, an exclusive invitation-only digital destination for buying high jewellery and watches.
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Luxury brands, including Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino, will be featured on the new high-end e-commerce platform, which will use the company’s acronym, EIP, which stands for Extremely Important Privileges.
Building on the success of our Fine Jewellery and Watch Suite, we are delighted to introduce a special collection of exquisite, high jewellery pieces at Net-a-Porter
A personal shopping service, pre-order and priority services and access to global events will also available via EIP Privé.
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The website will provide a dedicated personal shopper, who will assist customers by searching for ideal jewellery pieces and watches and also offer them fashion and style advice to ensure the items meet their sizing and fitting requirements.
“Building on the success of our Fine Jewellery and Watch Suite, we are delighted to introduce a special collection of exquisite, high jewellery pieces at Net-a-Porter,” Alison Loehnis, president Net-a-Porter and Mr Porter, said.
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“EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewellery maisons through a highly personalised, invitation-only service.”
The platform is expected to launch later this month.
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Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino will be among leading brands with items on high-end e-commerce destination