Steel watches have been understated and largely underrated for a long time. Few people have paid attention to them for they provide the wearer with less of a status symbol than watches made of precious metals. When people consider a new timepiece, steel is not instinctively favoured. Yet, when it is meticulously designed, it can exude an air of luxury equal to more expensive rivals.

As Swiss watch exports in the precious metal category continue to fall, some of the most prestigious brands have started to introduce steel watches high in aesthetic and functionality. After all, the utmost purpose of having a watch is for you to know the time and embrace the tradition of fine watchmaking. So why bother with the case?

Cartier has become synonymous with timeless design and craftsmanship. The Drive de Cartier is created for a stylish man who is free-minded, confident and knows how to enjoy life. One of the highlights in the new series will be the Drive de Cartier Small Complication, which is equipped with a large date window at the 12 o’clock position, and has the retrograde second time zone and day/night indicator set at the 10 and 4 o’clock position. Cartier is inspired by the design of the great classic cars. The guilloché on the dial mimics the design of a radiator grill, and the crown has a shape of a bolt. Roman numerals and sword-shaped hands top this beautiful piece off. Guarded by the inimitable pillow-shaped steel case, the 1904-FU MC movement is made in-house and certified with the Poinçon de Genève.

When the Piaget Polo S came out in July this year, it captured everyone’s attention because of the rarity of steel watches in the maison’s history. Designed for the new generation of gents, the watch has a distinctive shape-within-a-shape case made in stainless steel, which housed the new manufacture movement Cal.1110P.

Piaget offers this three-hand watch in a choice of blue, silver or dark grey dial. To celebrate the launch of this game-changing series, Piaget joins hands with nine game changers, among them Ryan Reynolds, the Hollywood star and an international brand ambassador for Piaget, and Hu Ge, the renowned Chinese actor and singer. The 42mm case is only 9.4mm thick, allowing the watch to project a classy masculine look with a slim profile, which meets the requirements that most men have for an ideal dress watch.