SIHH 2018: Cartier brings heritage design codes into the future

The timelessness of Cartier watches resides not only in the house’s classic design codes, but also in the subtle ways in which those codes continue to evolve. With a proud heritage spanning over 170 years, the legacy maison is renowned for pushing the boundaries with its designs and complications.
“We are here to create long-lasting objects,” says Pierre Rainero, Cartier’s director of image, style, and heritage. “You cannot separate designs [from] innovations during the creation process.”
The new Cartier collection unveiled at this year’s SIHH – from the Libre collection, to the new Santos de Cartier series, to the one-of-a-kind complicated watches – serves as an excellent illustration of the approach that Rainero describes.
One of the most topical pieces from the collection is the Révélation watch, depicting – in “hide-and-seek” fashion – the head of a panther, Cartier’s iconic house motif, in gold beads on the dial.
With a flick of the wearer’s wrist, the gold beads track slowly down the dial before settling into place, revealing the panther motif. The image holds only fleetingly before the gold beads trickle down to the base of the dial.
“The design is not only a playful [way of depicting] the panther, but is also poetic,” Rainero says. “The technical innovations shouldn’t be gimmicky, but should [make] a real [impact].”
The “hide-and-seek” depiction of the panther’s head is possible, thanks to a couple of patented innovative techniques. Rainero says that the house continues to invest in technical innovations that also have “aesthetic resonance”.

Cartier has also been pushing the design boundaries with its other house motifs. Known for its shaped watches – from the rectangular Tank to the asymmetrical Crash – Cartier has been exploring ways in which these shapes can be artistically reinterpreted.

“Oval-shaped watches are very Cartier, so it’s a playground for us that’s totally natural,” Rainero says. “This time we went beyond the traditional oval-shaped watches [to] create artistic objects for your wrist.”

The Débordante, however, has a more dramatic design, featuring a ring of openworked petals crafted in white gold, set with diamonds and accentuated with black spinels around the oval dial.
The Libre watches come as offerings limited to 50 pieces of the Débordante, and only 20 pieces of the Infinie.
Cartier certainly leverages its rich heritage and its know-how in high jewellery to create its luxurious evening timepieces. But the same attention to detail, and the same innovative approaches, are also applied to its everyday watches.
Everything we do, to make it change or evolve, is a huge responsibility
This year, the maison turned the spotlight on its iconic Santos de Cartier series. Created in 1904 for the aviator Alberto Santos-Dumont, the timepiece marks an important milestone in Cartier’s watch designs as it was the first purpose-built modern wristwatch.
“Everything we do, to make it change or evolve, is a huge responsibility,” Rainero says.
The 2018 update of the Santos watch has focused on improving ergonomics and the comfort of the wearer, while maintaining the timeless allure of the design. Subtle changes have been made to create a sleeker shape and improve legibility – changes that might not immediately be apparent to the untrained eye – which highlight the house’s luxurious approach to adapting its iconic designs to the modern lifestyle.

An example of such a change is the optimised proportions of the dial, accomplished thanks to modern production techniques.
The iconic bezel featuring eight screws – referencing urban architecture circa 1900 – is updated to accentuate the synergy between the lines of the case and the strap.

Such technical innovations can save watch owners from having to seek professional help each time they want to change the strap or the fit of the watch.
“What we [haven’t] changed, however, is the profile of the Santos design. But now it’s even more comfortable to wear,” Rainero says.

A highlight from the new Santos range is a large version featuring a skeletonised movement, available in pink gold or stainless steel – a nod to the urban architecture that originally inspired the design of the Santos. It’s a rare reference combining the house’s skeletonised movement with a stainless steel case.


The Skeleton Mysterious Double Tourbillon, limited to 30 pieces only and certified for the prestigious Poinçon de Genève, creates the optical illusion of the tourbillon being suspended in mid-air, with no apparent connection to the rest of the movement.

The Mysterious Day and Night took the mystery movement to the next level, combining it with another historic Cartier complication – the Day/Night indicator.
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Legacy house unveils innovative designs in its new collection at SIHH 2018, which exemplify its commitment to ‘look back as it looks forward’