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Watches

How Patek Philippe is giving mechanical women's watches their allure

STORYKim Soo-jin
The new Patek Philippe Twenty~4 Automatic Ref 7300 targets modern women who desire a mechanical watch on their wrist that is both dressy, yet appropriate for everyday use.
The new Patek Philippe Twenty~4 Automatic Ref 7300 targets modern women who desire a mechanical watch on their wrist that is both dressy, yet appropriate for everyday use.
Timepieces

The maison says the Twenty~4 Automatic Ref. 7300, with diamonds on the bezel, is suitable for daytime use, but also dressy enough for the evenings

Patek Philippe is wooing the ladies.

The maison marked a new chapter in its history with the launch in Italy of its latest and newest ladies’ novelty: Twenty~4 Automatic Ref. 7300, held in Milan on October 10 and 11.

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The new timepiece is the brand’s ode to a growing group of modern women who desire a mechanical watch on their wrist that is both dressy enough for evening wear, yet appropriate for everyday use.

The 36-millimetre (1.4-inch) Ref. 7300 is driven by the self-winding mechanical movement 324 S C, which beats at 28,800 semi-oscillations per hour.

A useful date window is located at six o’clock on the face.

This is a step in a different direction for the maison as the Twenty~4 Automatic collection is known for its timepieces running on quartz movements.

Another big difference is the shape of the case: for the first time, the collection features a timepiece with a round – not rectangular – case.

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