Patek Philippe is wooing the ladies.

The maison marked a new chapter in its history with the launch in Italy of its latest and newest ladies’ novelty: Twenty~4 Automatic Ref. 7300, held in Milan on October 10 and 11.

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The new timepiece is the brand’s ode to a growing group of modern women who desire a mechanical watch on their wrist that is both dressy enough for evening wear, yet appropriate for everyday use.

The 36-millimetre (1.4-inch) Ref. 7300 is driven by the self-winding mechanical movement 324 S C, which beats at 28,800 semi-oscillations per hour.

A useful date window is located at six o’clock on the face.

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This is a step in a different direction for the maison as the Twenty~4 Automatic collection is known for its timepieces running on quartz movements.

Another big difference is the shape of the case: for the first time, the collection features a timepiece with a round – not rectangular – case.

Five versions are available: two in steel with either blue or grey dials, and three in rose gold with either chocolate brown or silvery dials.

The silvery dial is perhaps the most interesting one and features a horizontal and vertical satin finish evocative of Shantung silk.

All feature diamonds on the bezels, except for one, a rose gold version with a silvery Shantung silk-esque dial, which features diamonds on the bezel, bracelet and crown.

The bracelet comes with a new, patented fold-over clasp, that enhances useability and comfort for the wearer.

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The Calibre 324 S C comes equipped with a Spiromax balance spring in Silinvar and can be admired via the transparent caseback.

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