Meet Jessica Minh Anh, the fashion sensation with a flair for the dramatic
The Vietnamese supermodel and show producer is known for transforming iconic venues such as Tower Bridge in London and the Eiffel Tower in Paris into spectacular catwalks
This story was originally published in XXIV magazine 2018
Many event producers will tell you that damage control and problem-solving are a big part of any event management experience.
In fashion shows clothing could be missing, models falling ill at the last moment, lighting going haywire ... but an entire backstage area destroyed by an unexpected storm?
That was what model and fashion show producer Jessica Minh Anh had to deal with hours before the first guests arrived at the solar plant in Spain in 2015 where the event was being held.
“I had to make a very quick decision on the spot as there was no time for hesitation or in-depth evaluation,” Anh recalls. “In such critical situations it really boils down to your problem-solving technique and mine was to immediately identify the problem (a missing backstage) and a feasible solution (use the big bus which transported the crew to the plant as the new backstage area).
I find the best way to manage my life on the go is to have an accurate and continuously updated schedule and stick to it
Afterwards, managing the transfer process, which involved the entire team, in order to be in time for the media and VIP arrival was another important step. It was one of my most successful shows to date and time management was everything.”