Supermodel Alessandra Ambrosio attends the Cannes Film Festival on May 15, wearing Serpent Bohème pendant earrings, ring, and a Pompon bracelet from 1946 from Boucheron.
Supermodel Alessandra Ambrosio attends the Cannes Film Festival on May 15, wearing Serpent Bohème pendant earrings, ring, and a Pompon bracelet from 1946 from Boucheron.
Style /  Watches

How LVMH, Cartier and other luxury jewellers are engaging with millennials – with a VIP Ritz Paris guest suite and celebrity endorsements

Beauty and fashion brands struggle to keep up with phenomenal growth of jewellery

Leona Liu
Leona Liu

Updated: 12:00pm, 21 Dec, 2019

Why you can trust SCMP
Supermodel Alessandra Ambrosio attends the Cannes Film Festival on May 15, wearing Serpent Bohème pendant earrings, ring, and a Pompon bracelet from 1946 from Boucheron.
Supermodel Alessandra Ambrosio attends the Cannes Film Festival on May 15, wearing Serpent Bohème pendant earrings, ring, and a Pompon bracelet from 1946 from Boucheron.
READ FULL ARTICLE