SmartStudy’s Ryan Lee says the company hopes to target six- to 10-year-old girls with its next potential megahit. Photo: Handout

Why Baby Shark went viral: catchy tune’s co-creator Ryan Lee of SmartStudy talks of the need for fun in education

Co-founder of South Korean media startup, which launched children’s educational brand Pinkfong, believes AI and robotics can make the serious business of learning more joyful

Topic |   XXIV
SmartStudy’s Ryan Lee says the company hopes to target six- to 10-year-old girls with its next potential megahit. Photo: Handout
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