SmartStudy’s Ryan Lee says the company hopes to target six- to 10-year-old girls with its next potential megahit. Photo: Handout

Why Baby Shark went viral: catchy tune’s co-creator Ryan Lee of SmartStudy talks of the need for fun in education

Co-founder of South Korean media startup, which launched children’s educational brand Pinkfong, believes AI and robotics can make the serious business of learning more joyful

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SmartStudy’s Ryan Lee says the company hopes to target six- to 10-year-old girls with its next potential megahit. Photo: Handout
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Lee Hill-choi

Lee Hill-choi

Hill Choi Lee is a commissioning editor at SCMP’s Specialist Publications covering business and lifestyle. Prior to joining SCMP, she wrote on Southeast Asia’s financial and corporate legal markets in Hong Kong, and was previously digital editor covering environmental stories in London. Hill Choi speaks four languages, has a Master’s degree in international law with international relations and a Bachelor’s degree in communication and media studies.