For some, taking tea is a relaxing ritual that starts the day or provides a welcome refuge for unwinding in the evening. For Taha Bouqdib, however, it is a way of life that consumes him day and night. For Bouqdib, the president, CEO and co-founder of Singapore’s TWG Tea, tea is often a less-relaxing experience than for most, and his now internationally renowned tea emporium has been many years in the making. But as he explains, creating a successful business is much like brewing a good cup of tea: you need a good handful of quality tea leaves and water at the right temperature, but timing is key. Alfa Romeo to Chopard: Duccio Lopresto on vintage cars and watches In Tea WG’s case, a rapid immersion of the brand across the region, and then the world, proved the recipe for success. “The rapid expansion of Tea WG in the region, at the heart of the tea producing regions of the world is, for us, proof that we have succeeded in doing just that,” Bouqdib explains. View this post on Instagram TWG Tea is committed to offering tea from directly source gardens, constantly innovating & refining the teas in our collection. TWG Tea tasters assiduously ensure that their selection is always of the very highest quality, to maintain the consistency and freshness of each harvest. #TWGTeaOfficial #TWGTeaIndia #TahaBouqdib #TWGTeaLover #TWGTeaSourceGardens #TWGTeaHarvests #TeaLover #LuxuryTea A post shared by TWG Tea India (@twgteaindia) on Sep 24, 2018 at 3:04am PDT The demands that come with this quick expansion lie in challenging the region’s notion of a good cup of tea. “Since everyone in Asia is born with the proverbial cup of tea, we knew it would be a challenge to create a new luxury tea brand in Asia, and more importantly, to get Asians to embrace it as their own,” he says. Who is Claude Sfeir, one of the world’s top watch collectors? For Bouqdib, that means travelling around the region, and the world, 40 times a year in search of the best, the finest and rarest teas he can lay his hands on. This level of intense travelling takes a toll on even the most seasoned jet-setter. “With my heavy travel schedule, spending time with family and having a work-life balance is important,” he says. Bouqdib has made a pact with his wife to not spend time talking about work when they’re at home, focusing instead on their son and their private family moments. View this post on Instagram An exceptional moment... I was so honored to be able to present HRH King Mohammed VI of Morocco a bespoke TWG Tea collection of the most rare and extraordinary handmade teas and unique hand painted tins. A post shared by Taha Bouqdib (@tahabouqdib) on Jan 22, 2017 at 3:31am PST This worldly tea maestro still finds himself exploring the globe when he’s not travelling for work. Taking two or three holidays with his family is one way to unwind. “I always find that whenever I travel, it recharges me and yet also inspires me to imagine and come up with new creations and tea blends,” Bouqdib says. Aaron Chan’s Club Qing in LKF – a whisky bar with something for everyone While Taha Bouqdib’s mind rarely strays far from work regardless of where he is or who he is with, Bouqdib’s curiosity keeps his creative juices flowing. “The magical experience of watching people from all walks of life, whether I’m in the busy avenues of Champs-Élysées or in the souks of Marrakech, is truly unique, and I take inspiration from my surroundings, smells and memories that evoke a story to which one can relate.” Taha Bouqdib’s preferred watches “I do also take into consideration local fashion trends in the countries I travel to, and usually select discreet finishes for my travels to Europe, and more ostentatious watches – such as my Richard Mille RM 010 – when I travel to the Middle East.” “When going on summer holidays, I usually pack a Rolex Daytona since I can wear it from dawn to dusk – including to the beach. It’s the only watch I feel I can wear anywhere, from a board meeting to my sourcing trips in the hills of Darjeeling.” Want more stories like this? Sign up here . Follow STYLE on Facebook , Instagram , YouTube and Twitter .