By limiting production top end watches like this Rolex Sea Dweller create almost insatiable demand. Photo: @rolex/Instagram
Daniel Langer
Opinion

Opinion

Daniel Langer

Why are watches from Patek Philippe and Rolex snapped up immediately? It’s all about creating desirability – and making them harder to get

With objects of desire, limiting production and distribution when demand is high can be the right strategy

By limiting production top end watches like this Rolex Sea Dweller create almost insatiable demand. Photo: @rolex/Instagram
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