Explainer / How to build your own fragrance wardrobe: rotating perfumes to suit occasion, mood and season for more personalisation trumps having a single signature scent – and the beauty industry is taking note
- A whiff of a particular scent can transport us back in time to specific places, people and moments that shaped our lives – Marcel Proust would surely approve of us building our own fragrance wardrobe
- People are now embracing the idea of rotating fragrances with brands adding new ways to personalise and customise scents, allowing individuals to create unique blends that reflect who they really are
Gone are the days when people would stick to a single signature scent, wearing it day in and day out. Instead, they’re now embracing the idea of rotating fragrances based on their moods, occasions and seasons, celebrating aromas’ versatility and personalisation.
It’s well known that the sense of smell is directly linked to our memories. A whiff of a particular scent can transport us back in time to specific places, people and moments that shaped our lives. That’s why if you wear a signature scent every day, people who spend time around you will think of you whenever they catch a breath of that scent elsewhere.
However, as the world becomes more diverse and individualism takes centre stage, this concept of a single fragrance no longer resonates.
Today, people are approaching fragrance in a new way – one that offers them the freedom to express different aspects of their personality, adapt to various mindsets and embrace the ever-changing weather.
That’s how the idea of fragrance rotation gained significant popularity, with individuals building collections of scents – known as fragrance wardrobes – that cater to their diverse needs.
Building a fragrance wardrobe
