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Carrying on a legacy
Business

For family business Hop Lion Feather Works, the path to succession was a marathon

Leadership of the century-old company was handed from father to son after years of preparation, and bonding through ultra-marathon runs

In partnership with:UOB Private Bank
Reading Time:4 minutes
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Angie Hon,Reggie HoandMorning Studio editors

05:05

Hop Lion Feather Works’ fourth- and fifth-generation owners share their succession stories

Hop Lion Feather Works’ fourth- and fifth-generation owners share their succession stories

Can you imagine the pressure of inheriting the helm of a family business that is over 100 years old? That was the challenge that Olle Chen, president of Hop Lion Feather Works, faced back in 2015.

Hop Lion was originally established in Taipei in 1908 as an exporter of used cans, bottles and other materials. In 1975, it began producing down jackets. Today, it is known as one of the world’s oldest and most respected manufacturers of down and feather materials, with production bases in various countries including Canada, Japan and South Korea.

As if taking over a century-old family business was not tough enough, Olle only learned of his new role through a public announcement emailed out by his father, Chen Koon-yaw, the fourth-generation leader of Hop Lion.

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“There wasn’t any prior communication,” Olle recalls. “I received an email saying the chairman handover ceremony would be held on October 9, 2015.”

Dramatic as that move may seem, it can be regarded as a way for Koon-yaw to express the confidence he had in his son, who started running marathons in 2008 and quickly moved up to ultra-marathons.

Koon-yaw Chen started laying the groundwork for the succession plan for his family’s business when his son was still a child.
Koon-yaw Chen started laying the groundwork for the succession plan for his family’s business when his son was still a child.

The father and son took on those gruelling ultra-marathon runs together. “It created a stronger bond between my father and me,” Olle says. “You’re left alone in the desert. Seven days, six nights. You have to handle everything yourself.

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“It really taught me how to endure – just like running a company.”

Koon-yaw adds: “After seeing him run the ultra-marathon not just once, but three times, I knew he could bear the responsibility.”

Olle Chen has now been at the helm of Hop Lion for a decade, and runs the company with an eye on changing times and trends.
Olle Chen has now been at the helm of Hop Lion for a decade, and runs the company with an eye on changing times and trends.

But the succession plan had been on his mind long before that. When Olle was only a child of six or seven, Koon-yaw would take him along to client dinners in Japan, in order to give him exposure to the family business. He also arranged for Olle to move to New Zealand with his mother for his early education, while Koon-yaw stayed in Taiwan to keep Hop Lion running.

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“Because the business I was doing was global, I wanted him to study in an environment where he could learn English,” Koon-yaw explains. “I [then] arranged for him to study at the executive MBA programme at National Chengchi University. After he finished, I believed it was time to hand over the baton.”

A decade on from that handover, Olle is taking his leadership role in stride. “We need to absorb a lot of information, understand the trends in the world and make adjustments to respond to upcoming times and trends. This is clear and constant,” he says.

Even while guiding Hop Lion’s next evolution, he holds true to the core values that his family built the business around. “The spirit of it should remain the same: operate with integrity and ensure quality,” he says.

Even as he aims to take the family business into the future, Olle Chen remains dedicated to carrying on the core values from Hop Lion’s early days.
Even as he aims to take the family business into the future, Olle Chen remains dedicated to carrying on the core values from Hop Lion’s early days.

Olle also reveres the company’s tradition of treating everyone from scrap collectors to grain merchants with respect. During Hop Lion’s early days operating as a shop, people were welcomed in to be offered tea and food, as well as a place to wash up and rest.

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“All our employees, like management, are concerned about the company round the clock. But they also enjoy the returns. They are family, and that’s what it means to be a family business,” he says.

“The success of the business doesn’t lie with me alone, but with the strength of the team. My role is to provide the right direction and support so that everyone can thrive together.”

Check out the video to hear these two generations of Hop Lion leaders each share their personal experiences of becoming successors in the family business. This story is the first of a three-part series, “Carrying on a legacy”, produced by Morning Studio in partnership with UOB Private Bank.

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UOB Private Bank reflects on its roots and vision:

Founded in Singapore with 90 years of heritage, UOB Private Bank has long been a trusted partner to families and business owners across generations.

As a third-generation family-owned institution, the Bank brings a unique authenticity that resonates with clients who value both expertise and lived experience. Rooted in Asian values and anchored in the stability of Singapore, it offers a perspective shaped by legacy and guided by purpose.

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As entrepreneurs themselves, the bank sees opportunities through the same lens as its clients. With a strong presence across ASEAN and a global network that reaches far beyond, it provides unparalleled connectivity that helps clients realise their ambitions. Its local expertise and deep insights offer a distinct edge in navigating the complexities and nuances of today’s world.

This foundation enables UOB Private Bank to stand by its clients through every chapter of their journey – helping to shape legacies and build generational success, now and for generations to come.

Disclaimer from UOB Private Bank:

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This article is strictly for general information purposes only, has no regard to the specific objectives, financial situation and particular needs of any specific person, and is not intended to be, and should not be regarded as, an offer, recommendation, research, solicitation, or advice. Although every reasonable care has been taken to ensure the accuracy and objectivity of this article, United Overseas Bank Limited and its branches, subsidiaries, agencies, representative officers, affiliated, associated, and related corporations (“UOB Group”) make no representation or warranty of any kind, express, implied or statutory, in respect of this article, whether in respect of its accuracy and completeness or otherwise, and accept no responsibility or liability for any error, inaccuracy, omission, consequence, injury, loss or damage howsoever suffered by any person, arising from any reliance by any person on, or otherwise in connection with, this article. The persons featured in this article are independent external third parties who are not affiliated or associated with UOB Group, nor are they employees, agents, or representatives of UOB Group and vice versa. The views expressed by the persons featured in this article are solely the views of these persons. This article shall not be construed as an endorsement or recommendation of any brand, entity, product or service by the UOB Group.

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