Hong Kong Open takes on new look as Japanese golf manufacturer Honma replaces UBS as title sponsor

The deal ensures the historic tournament will maintain its US$2 million purse and that the world’s best will continue to grace Fanling

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Wade Ormsby plays down the 18th at the 2017 Hong Kong Open. Photo: Richard Castka

Published: 1:30pm, 17 Jul 2018Updated: 3:34pm, 19 Jul 2018

The Hong Kong Open will take on a new look when it returns to Fanling later this year, with Japanese golf equipment manufacturer Honma named as the new title sponsor of the historic tournament.

The deal sees the Open maintain its US$2 million purse, ensuring Hong Kong can continue to attract some of the world’s best players.

Honma replaces Swiss banking giant UBS, who had an on-again, off-again relationship with the event and whose latest three-year deal expired last year.

“Honma is proud to be named title sponsor of the Honma Hong Kong Open for the 2018 edition,” said Honma chairman Liu Jianguo.

Hong Kong Golf Association vice-president Kenneth Lam (left), Honma chief executive Liu Jianguo, Hong Kong Golf Club captain Martin Hadaway and Vicky Jones from the European Tour. Photo: Hong Kong Golf Club

“Honma and the Hong Kong Open are two unique organisations with a great history. We are excited about the increasing popularity of golf in Asia, with the number of golf fans in Asia growing by some 34 per cent over the past five years.”

Hong Kong Open takes on new look as Japanese golf manufacturer Honma replaces UBS as title sponsor

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}The deal ensures the historic tournament will maintain its US$2 million purse and that the world’s best will continue to grace Fanling

The deal ensures the historic tournament will maintain its US$2 million purse and that the world’s best will continue to grace Fanling