Double the fans, double the excitement – making Hong Kong the Monaco of Formula E
Organising chief Alan Fang details the long-term plans for Formula E in Hong Kong as he expects it to only get bigger
The inaugural staging of the HKT Hong Kong E-Prix was heralded as a roaring success, but organisers still say there were important lessons to be learned along the way.
The first was how to more fully engage the local audience – hence this year saw a lottery style ballot held for entry into the E-Village that sits next to the course.
It was oversubscribed – massively – and the E-Village has been expanded this year, with its focus turned primarily on displays showcasing the E-Car and explaining the whole electric racing concept. There will also be expanded food and drink options beside the track.
For Alan Fang, chief executive officer of race organisers Formula E Racing Hong Kong, the fact the city had never before hosted a top, international level motorsport event meant the learning curve would be steep – and quick.
“We were always confident Hong Kong would take the event to heart,” he says. “If you talk to the drivers and the teams, they couldn’t wait to come back this year, and the international coverage the event received really showcased all that is great about Hong Kong.
