Apple Watch launch will drive competition, say Hong Kong fair participants

Exhibitors at Hong Kong trade fairs see greater interest in wearable devices thanks to launch

PUBLISHED : Tuesday, 14 April, 2015, 1:29am
UPDATED : Wednesday, 15 April, 2015, 11:12am

The launch of the Apple Watch may drive competition, but smartwatch exhibitors at two major Asian trade fairs were hopeful that the latest wearable technology would also make the market bigger.

The Hong Kong Electronics Fair, and the concurrent International ICT Expo, kicked off on Monday at the Convention and Exhibition Centre, featuring more than 3,000 exhibitors from 24 countries and regions.

Among them, smartwatch maker Synergy Technologies from Shenzhen said more potential buyers had visited its booth compared with last year, thanks to the launch last week of the latest Apple gadget.

Angela Xia, the firm's sales director, noted competition was "keen" as the features of different smartwatches were similar.

However, she believed her firm's products could still stand out, due to being much cheaper and simpler to use. "We sell it for US$44 and the retailer resells it for US$99. How many people can afford an Apple Watch?" she said.

The Apple Watch, which synchronises with the iPhone, ranges in price from HK$2,728 for the Sport edition to HK$129,800 with an 18-carat gold casing.

Adition - another smartwatch manufacturer from Shenzhen - believes the launch of the Apple Watch could drive spending.

"Those who want to buy a smartwatch but do not want to pay too much or do not have an iPhone may look for alternatives," said company general manager Danny Miao. "The market capacity will increase."

He expected that revenue from the sale of smartwatches would continue to rise and make up a bigger proportion of total sales by the end of the year.

Both events, organised by the Trade Development Council, run until Thursday.