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Police called as Singaporeans mob McDonald's for Hello Kitty toy

Police called to control queues as Singaporeans mob McDonald's outlets for promotional toy

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A queue outside a Singapore McDonald's yesterday. Photo: AFP

Tempers flared and police had to be called in as anxious Singaporeans rushed to McDonald's outlets to buy Hello Kitty plush toys being sold as a promotion.

Hundreds began queueing on Wednesday night to get a kitten in a skeleton outfit, depicting a character from the German fairy tale The Singing Bone. It was the last of a series of six limited-edition Hello Kitty characters in different outfits from fairy tales being sold this month.

In some outlets, chaos broke out amid rampant queue-jumping as supplies ran out soon after the stores opened yesterday.

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One video uploaded on YouTube showed police officers mediating between two customers in front of a McDonald's counter.

Another showed an irate man asking an agitated crowd "Is he Singaporean? Is he educated?", in reference to someone who got a queue ticket ahead of others.

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Some customers took to Facebook to register their anger after they went home empty-handed, while others immediately put the toys, sold for S$4.60 (HK$28) with set meals, up for sale online at far higher prices.

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