End of the road for India's iconic Ambassador car
The maker of India's Ambassador car has suspended production, citing debt and lack of demand for the iconic vehicle that came to define the country's political class.
The maker of India's Ambassador car has suspended production, citing debt and lack of demand for the iconic vehicle that came to define the country's political class.
Hindustan Motors, India's oldest car maker, shut its factory on Saturday. It had been making the Ambassador - based on Britain's long-defunct Morris Oxford - at the Uttarpara plant in West Bengal since 1957.
"It is being done to ensure the company doesn't bleed more money and to enable us to draw plans for its revival," a senior official said yesterday.
The company informed the Bombay Stock Exchange in a letter on Saturday, citing "very low productivity, growing indiscipline, critical shortage of funds, lack of demand for its core product ... and large accumulation of liabilities".
The curve-shaped Ambassador, whose design has changed little in nearly 60 years, once ruled India's roads and for years was the only car driven by politicians and senior government officials, particularly in New Delhi.
The car's "power status" allowed Islamist militants to drive an Ambassador past security and stage a deadly attack on the parliament building in 2001, bringing nuclear-armed rivals India and Pakistan to the brink of war.