A spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. ChengA spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. Cheng
A spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. Cheng

Chinese name for Penfolds held for ransom by trademark squatters, winemaker says

Chinese name for Penfolds held for ransom by trademark squatters, Australian company says

A spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. ChengA spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. Cheng
A spokesperson of Treasury Wine Estates, owner of Penfolds brand, said it was fighting an appeal against a Chinese court ruling that recognised its right to use Penfolds' adopted Chinese name, as someone else has trademarked the name, Ben Fu, or "chasing prosperity". Photo: K. Y. Cheng
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