Singapore warns maid agencies against ‘undignified’ adverts
City-state issues advisory to domestic maid agencies following complaints and media reports that workers were being marketed as commodities
Singapore has warned maid employment agencies in the city-state against “undignified” advertising following complaints by rights groups that domestic workers are being marketed as commodities.
In an advisory sent to the agencies, the Ministry of Manpower said it was concerned by the “insensitive and inappropriate” portrayal of domestic helpers in advertisements as well as instances where they are physically put on display in shopping malls.
“Advertisements which emphasise cheap fees, promotional rates, and/or discounts inadvertently give the impression that the FDWs [foreign domestic workers] are being marketed as merchandise,” the ministry said in the advisory, a copy of which was sent to reporters on Thursday.
“Advertisements which emphasise cheap fees, promotional rates, and/or discounts inadvertently give the impression that the FDW are being marketed as merchandise.”
The ministry warned it has the power to suspend or revoke the licences of violators.
Employment agencies should “refrain from all forms of public advertising that casts FDWs in an undignified light,” the ministry said.
Advertisements that liken domestic helpers “to merchandise that can be purchased and replaced when found unsatisfactory” are unacceptable, it added.
It urged employment agencies not to make domestic helpers sit outside shop fronts for inspection by prospective employers as it reinforced the impression that they are “commodities to be ‘tested’ or traded”.