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Brash new Indian tycoons Vijay Mallya, Subrata Roy and T. Venkattram Reddy fall on hard times

Indians Mallya, Roy and Reddy overstretch themselves by moving from traditional areas into airlines, Formula One and cricket

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From left: Vijay Mallya, Subrata Roy and T. Venkattram Reddy.

They were famed for their jet-set lifestyles and the names of their companies were emblazoned on planes, Formula One cars and the shirt of cricket teams.

But now the debt-laden empires of three of India's best-known tycoons - Vijay Mallya, Subrata Roy and T. Venkattram Reddy - are crumbling before their eyes, downfalls that observers say stem from a climate of weak regulation and deference to conspicuous wealth.

"All too often, the banks are dazzled by the halo of personal fortunes," said Vishwas Utagi, a veteran campaigner for banking regulation.

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Some of India's most successful businesses, such as the family-run Tata and Reliance conglomerates, have been led for years by men with little appetite for publicity and who prefer to operate in the shadows.

But Kingfisher boss Mallya and Sahara supremo Roy came to epitomise a new breed of tycoon, unafraid of trumpeting their achievements when they started making a name for themselves in the early 2000s.

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Mallya - the self-styled "King of Good Times" - became something of an icon as he turned the United Breweries Group which he inherited from his father into one of the world's largest spirit makers.

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