Sexual harassment during flights may be a blind spot for airlines, particularly in Asia
Among nearly two dozen major airlines contacted, only Japan Airlines gave actual figures on incidents of sexual harassment on its flights
When a 17-year-old Bollywood actress took to social media this week alleging she was sexually assaulted on an aeroplane, she appeared to catch the airline industry off guard.
Her allegations – denied by the man accused of the assault on a domestic Vistara flight in India – triggered online outrage and prompted a rare police investigation.
The incident, coming shortly after Facebook founder Mark Zuckerberg’s sister Randi, a Silicon Valley executive, said via social media that she had been a victim of sexual harassment on an Alaska Airlines flight, highlights a risk to airlines: they need to do more than just respond once an incident goes public and their brand comes under fire.
Watch: speaking out against sexual harassment in China
“It’s a global issue and every country has to deal with the fallout,” said Saj Ahmad, a London-based analyst at Strategic Aero Research. “Being prepared to address passenger concerns rather than being reactive to social media complaints will arguably help address these problems in real time.”