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‘A bit of fun’: Dull licence plates get emoji facelifts in Queensland, Australia

  • For US$70 to US$350 per plate, drivers can add the smiling, winking, laughing-out-loud, heart-eyed and sunglasses emojis to their licence plates
  • Some drivers are divided, saying it can attract unwanted attention, while others want the option of swapping moods to better express road rage

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Personalised Plates Queensland displaying a car with a licence plate bearing a smiley emoji. Photo: AFP
Agence France-Presse
A car, it is said, is an extension of one’s personality. For drivers in northeastern Australia, this could quite literally be a reality, thanks to one company in Queensland that is giving them the option of adding emojis to their licence plates.

It will be positive vibes only on the morning commute after the firm announced that from March, drivers can add the smiling, winking, laughing-out-loud, heart-eyed and sunglasses emoji to their plates.

The state’s largest automotive organisation has welcomed the digital addition.

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“For quite some time we’ve seen you can support your favourite team or town with a symbol on your number plate and using an emoji is no different,” Royal Automobile Club of Queensland spokesperson Rebecca Michaels said.

Queensland resident Laura McKee has already put her order in for the new look plates.

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