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Australia will require Google, Bing and other search engines to help prevent online sharing of AI-made child sexual abuse material. Photo: Reuters

Australia to order AI-created child sexual abuse content does not appear in online search

  • Search engines like Google and Bing will be required to help prevent sharing of child sexual abuse material generated by artificial intelligence
  • A new proposed code requested by Australia comes after an earlier version drafted by the search engines excluded AI-generated content
Australia
Australia will make search engines like Google and Bing take steps to prevent the sharing of child sexual abuse material created by artificial intelligence, the country’s internet regulator said on Friday.

A new code drafted by the industry giants at the government’s request will require search engines to ensure that such content is not returned in search results, e-Safety Commissioner Julie Inman Grant said in a statement.

It will also require that AI functions built into search engines cannot produce synthetic versions of the same material, she said. Synthetic versions of the material are also known as deepfakes.

“The use of generative AI has grown so quickly that I think it’s caught the whole world off guard to a certain degree,” Inman Grant said.

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The code presents an example of how the regulatory and legal landscape surrounding internet platforms is being reshaped by the explosion of products which automatically generate lifelike content.

Inman Grant said an earlier code drafted by Google, owned by Alphabet, and Bing, owned by Microsoft, did not cover AI-generated content, so she asked them to go back to the drawing board.

“When the biggest players in the industry announced they would integrate generative AI into their search functions we had a draft code that was clearly no longer fit for purpose. We asked the industry to have another go,” Inman Grant added.

Australia had asked Google and Bing to draft a new industry code after an earlier version did not cover AI-generated content. Photo: Reuters

Google and Microsoft were not immediately available for comment.

Earlier this year, the regulator registered safety codes for several other internet services like social media, smartphone applications and equipment providers. Those codes take effect in late 2023.

The regulator is still working on developing safety codes concerning internet storage and private messaging services, which have faced resistance from privacy advocates globally.

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