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Pikotaro, the ‘I have a pen’ Japanese internet sensation, plans to release album

Performer thanks the ‘amazing’ power of the internet for his overnight success

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Pikotaro is the alter ego of Daimaou Kosaka, 43, who has been a comedian since 1991. Photo: Bloomberg

Japan’s latest Internet sensation, Pikotaro, is planning to take his viral Pen-Pineapple-Apple-Pen or PPAP, to the next level with international record labels.

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The 45-second video, uploaded to YouTube in late August, shot to fame after Justin Bieber tweeted to his 88 million followers that it was his “favourite video on the Internet”. Pikotaro’s hit has racked up over 66 million views on YouTube, ranked No. 1 on 10 music charts and reached the No. 77 spot on the Billboard Hot 100.

At a news conference held in Tokyo last week the comedian-turned-performer, who is contracted with Avex Group Holdings Inc., announced tie-ups with music labels including Sony Music Entertainment, Ultra Records and CNR Records Belgium. The album will be released in December, according to Yoshiyuki Seki, a spokesman at Avex.

“It originated from a video I made which I spent just 100,000 yen on,” he said in Tokyo where he was also presented with the official Guinness World Record for the shortest song to ever be on the Billboard list.

“The power of the internet is just amazing,” said the performer, wearing his trademark bright yellow, leopard-skin outfit.

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Pikotaro is the alter ego of Daimaou Kosaka, 43, who has been a comedian since 1991. Kosaka has appeared in commercials, movies and television shows over the past few decades, but his popularity skyrocketed when his Pikotaro personality went viral in recent months.

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