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Lotte Group’s family feud: the sibling rivalry that threatens to tear apart one of South Korea’s biggest companies

Shin Dong-joo is attempting to pull off a unique coup in South Korean corporate history – the takeover of one of the country’s giant family-run business groups, known as chaebol

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Shin Dong-joo, chief executive officer of Kwang Yoon Sa and former vice-chairman of Lotte Group. Photo: Bloomberg
Bloomberg

Billionaire Shin Dong-joo has reason to be bitter. In the past couple of years, he’s been suspended by his father, fired by his younger brother and indicted on charges of embezzlement by South Korean prosecutors.

Yet the former No. 2 at Lotte Group remains confident he will clear his name in court, overthrow his brother as chairman and seize control of a business empire that generates more revenue than Google or Airbus. His plan is to take advantage of the group’s complex network of more than 70 cross shareholdings. If he can gain the votes of minority shareholders in one Japanese unit that binds the whole conglomerate together, he says he can effectively control the group.

My final target is to take control of Lotte. My brother and the current management destroyed [Lotte’s] good corporate culture
Shin Dong-joo, former vice-chairman of Lotte Group

“My final target is to take control of Lotte,” Shin, 62, said in his office in Seoul in his first interview with foreign media. “My brother and the current management destroyed [Lotte’s] good corporate culture.”

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Shin is attempting to pull off a unique coup in Korean corporate history – the takeover of one of the country’s giant family-run business groups, known as chaebol. If he succeeds, he’ll take charge of the nation’s largest chain of shopping malls, duty-free stores run the duty-free businesses – which largely target Chinese visitors – hotels and amusement parks, one whose overseas assets include Guylian Belgian chocolates and New York’s Palace Hotel. 

It’s a big if. His brother Shin Dong-bin, chairman of Lotte Group, outguns him in terms of resources and has already fended off numerous coup attempts. The brothers’ given names will be used in this article for clarity.

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“No coup has ever succeeded among the chaebol,’’ said Chung Sun-sup, CEO of Chaebul.com, a website that tracks the chaebol.

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