Japanese Prime Minister Shinzo Abe has set up an Instagram account, promising to start posting in earnest in the new year on the photo-sharing social media platform, which is especially popular among young people. “I will finally start doing Instagram in 2018,” said the initial post uploaded Friday under the account, certified as authentic ( www.instagram.com/shinzo_abe_921/ ), along with a photo of his nameplate used when he appeared on Waratte-iitomo! , a popular television variety show in 2014. The message was hashtagged with several words including those meaning “beginner” and “first post”. 2018年いよいよInstagram始めます。 #安倍晋三 #初投稿 #初心者 #instagram A post shared by 安倍晋三 (@shinzo_abe_921) on Dec 14, 2017 at 9:42pm PST <!--//--><![CDATA[// ><!--\n\n\n//--><!]]> As of Sunday afternoon, Abe’s account had almost 40,000 followers, while it followed six accounts -those of his Liberal Democratic Party, fellow LDP politicians and members of his Cabinet Seiko Noda and Hiroshige Seko, former Osaka Mayor Toru Hashimoto, his wife Akie Abe and retired figure skater Mao Asada. In a sign of the social media’s popularity in Japan, “Insta-bae” meaning “looking good on Instagram,” was selected as one of the country’s top buzzwords for 2017 early this month, with many businesses launching photogenic products for people uploading photos on the platform.