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From chicken feed to Uber: Japanese billionaire Masayoshi Son buys into ride-sharing giant

His family scratched a living raising poultry and hogs in a country where Koreans have long faced discrimination stemming from the Japanese occupation of the peninsula between 1910 and 1945

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Masayoshi Son has an estimated fortune of US$22.2 billion. Photo: AFP
Agence France-Presse

Once asked on Twitter about his receding hairline, Masayoshi Son, founder of Japanese telecoms giant SoftBank, retorted: “My hair is not receding. I’m advancing.”

It was a typically bullish remark from the 60-year-old tycoon, listed by Forbes magazine as Japan’s richest man with an estimated fortune of US$22.2 billion, who has embarked on a furious spree of purchases culminating in Thursday’s deal to take a hefty stake in ride-sharing app Uber.

Under Son’s leadership, SoftBank is sending shock waves through the tech world with its massive new Vision Fund – a venture capital fund with US$100 billion in its coffers intended for start-ups.

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The new fund is expected to dominate the industry to such an extent, it’s playfully referred to as a “gorilla”.

The bold and flamboyant Son was one of the first personalities from the business world to meet another unconventional tycoon – Donald Trump – last year after his election victory.

I sat in a cart when I was small. It was so slimy that I felt sick
Masayoshi Son

Son pledged to invest US$50 billion in the US economy and create 50,000 jobs and Trump’s off-the-cuff announcement of this gave reporters their first glimpse into the president-elect’s unusual communication strategy.

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