A customer examines various products at the Korea Beauty and Cosmetic Expo. Photo: AFP

Meet the South Korean women rejecting their country’s intense beauty standards

  • South Korea is a deeply conservative country, and experts say its patriarchal society encourages rampant sexism
  • But rising feminist movements and changing values among South Korean women are redirecting depictions of beauty
Topic |   South Korea

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A customer examines various products at the Korea Beauty and Cosmetic Expo. Photo: AFP
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A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. Photo: Shutterstock

Asia’s addiction to whiter skin runs deep – but the backlash has begun

  • The multibillion-dollar skin-whitening market in China, Malaysia, the Philippines and South Korea is rooted in unrealistic beauty ideals
  • However, a push to embrace darker skin and more Asian-seeming features over Eurocentric beauty standards is picking up in the region
Topic |   Beauty

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A World Health Organisation survey found that nearly 40 per cent of women polled in nations including China, Malaysia, the Philippines and South Korea said they regularly used whitening products. Photo: Shutterstock
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