Japanese household product company Kao realised its slogan could be seen as racist. Photo: Handout

Japan’s Kao scraps #BeWhite ad campaign to promote ‘fun’ housework, realising it could be seen as racist

  • The hashtag was a play on the term ‘white companies’ – a Japanese moniker given to companies that treat employees well and encourage work-life balance
  • But the video ad soon got pulled after the company realised the slogan could be seen as racist; it also stirred criticism among Twitter users
Topic |   Racism

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Japanese household product company Kao realised its slogan could be seen as racist. Photo: Handout
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