The company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMPThe company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMP
The company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMP

Tinder wants to woo Asia by ditching its image as a dating app for casual sex

  • As Tinder’s user growth wanes in North America, the app is setting its sights on Asia, where – from India to South Korea and Singapore – millions of singles have never tried a dating app
  • Strategies to win over singles in the region include selling itself as a place to find new friends, and working with local managers with knowledge of local dating customs

Topic |   Sex and relationships
The company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMPThe company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMP
The company behind Tinder has set its eye on attracting markets in Asia. Photo: SCMP
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