Fans take part in the Baby Shark song during Game Three of the 2019 World Series at Nationals Park on October 25. Photo: AFP
Fans take part in the Baby Shark song during Game Three of the 2019 World Series at Nationals Park on October 25. Photo: AFP
South Korea
Asia /  East Asia

‘Baby Shark’ makes millions for Korean family behind infectious tune

  • Kim Min-seok co-founded SmartStudy in 2010, and its children’s educational brand, Pinkfong, released the hit song five years later
  • Family fortune is now about US$125 million, much of it thanks to earworm sung by everyone from World Series fans to Lebanon protesters

Bloomberg
Bloomberg

Updated: 10:55pm, 2 Nov, 2019

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Fans take part in the Baby Shark song during Game Three of the 2019 World Series at Nationals Park on October 25. Photo: AFP
Fans take part in the Baby Shark song during Game Three of the 2019 World Series at Nationals Park on October 25. Photo: AFP
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