A screengrab showing a since-deleted Twitter post from Japan's Health Ministry featuring the controversial ‘life meeting’ advert. Photo: Twitter

Japan scraps end-of-life ad campaign with comedian amid backlash

  • A poster that showed comedian Kazutoyo Koyabu lying on what looked like his deathbed, with a message encouraging people to make preparations for their final days was criticised for being in poor taste
  • Japan’s population is ageing, with about 3 in 10 people now over the age of 65
Topic |   Japan

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A screengrab showing a since-deleted Twitter post from Japan's Health Ministry featuring the controversial ‘life meeting’ advert. Photo: Twitter
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