Yoshitomo Yahagi, president of Yamagata Sakuranbo Farm, poses with a basket of cherries. Photo: Twitter

In Japan, funny-looking fruit proves a virtual hit for one farm amid pandemic

  • After a state of emergency imposed to curb the spread of coronavirus kept his usual customers away, Yoshitomo Yahagi had to get creative
  • Instead of dumping the tonnes of substandard produce supermarkets would usually reject, he labelled it ‘wake ari’ and sold it online for cheap
Topic |   Coronavirus pandemic
Yoshitomo Yahagi, president of Yamagata Sakuranbo Farm, poses with a basket of cherries. Photo: Twitter
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