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Japanese mayor ‘Jo Baiden’ welcomes internet fame after US election

  • Yutaka Umeda, mayor of Yamato in Kumamoto Prefecture, was caught by surprise when his family told him that the alternative reading of his name
  • Umeda said he has received many messages following the presidential election results, congratulating him on the success of Joe Biden

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Yutaka Umeda, 73, hopes the attention online will help his town with a population of about 15,000 gain recognition. Photo: Handout
Kyodo
The mayor of a small Japanese town has become an internet sensation after it was noticed that the characters of his name can be read as “Jo Baiden”, phonetically the same as the name of the winner of the US presidential election.

Yutaka Umeda, 73, who heads the town of Yamato in southwestern Japan’s Kumamoto Prefecture, was caught by surprise when his family told him that the alternative reading of his name has drawn attention online.

“I feel very close to him. It feels as though I’ve also won the election after hearing about [Democratic nominee Joe Biden’s] projected win” against incumbent President Donald Trump, Umeda said on Sunday.
02:18
Meet Japan’s ‘Jo Baiden’

Kanji Chinese characters usually have several phonetic readings.

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The mayor’s family name comprises characters meaning “plum” and “rice field” but while they are usually pronounced as “ume” and “da” in the name – a fairly common one in Japan – they can be also pronounced as “bai” and “den”. The character for Yutaka, meanwhile, is more commonly pronounced as “jo”.

Umeda said he has received many messages following the presidential election results, congratulating him on the success of the former US vice-president under Barack Obama.

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With Biden set to take office next year, Umeda now hopes it will also be a chance for his town with a population of about 15,000 to gain recognition.

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