Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co
Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co
South Korea

Samsung targets millennials with bespoke devices in post-pandemic market share battle

  • During the Covid-19 pandemic, the company saw a surge in orders for refrigerators and cleaners as people stayed at home
  • Samsung hopes to prolong the demand by luring younger buyers with personalised devices, such as fridges that can be customised by size, material and colour

Topic |   South Korea
Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co
Samsung is looking to the post-Covid era by targeting millennial customers who prefer personalised designs. Photo: Samsung Electronics Co
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