Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout
Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout
Japan

Japan’s Sapporo Breweries halts beer release over ‘embarrassing’ misprint

  • The limited-edition Kaitakushi Beer Tailored line, which carries the word ‘lagar’ on the front of the can, was meant to be launched on January 12
  • Many customers have offered to help drink the unsold beer as Sapporo Breweries decides what to do with the stock

Topic |   Japan
Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout
Sapporo Breweries cancelled the launch of the limited-edition Kaitakushi Beer Tailored, scheduled on the January 12, 2020, over a spelling error. Photo: Handout
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