Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters
Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters
Japan

Brewers toast alcohol-free beer boom as more Japanese embrace ‘liver rest days’

  • The pandemic is propelling an unexpected boom in non-alcohol beer as more Japanese strive to stay healthy during lockdown
  • Brewers have also made progress in bringing the taste of alcohol-free beer closer to regular beer to capitalise on the trend

Topic |   Japan
Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters
Alcohol-free beer cans on display at a supermarket in Tokyo. Photo: Reuters
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