After its 1987 debut, Super Dry turned Asahi from an also-ran into Japan’s biggest beer company. Photo: Shutterstock
After its 1987 debut, Super Dry turned Asahi from an also-ran into Japan’s biggest beer company. Photo: Shutterstock
Japan

Asahi changes Japan’s bestselling Super Dry beer recipe for first time

  • The new formula, which will go on sale next month, claims to improve the drinkability and aroma of the beverage while maintaining its hallmark crispness
  • After its 1987 debut, Super Dry turned Asahi from an also-ran into Japan’s biggest beer company

Topic |   Japan
After its 1987 debut, Super Dry turned Asahi from an also-ran into Japan’s biggest beer company. Photo: Shutterstock
After its 1987 debut, Super Dry turned Asahi from an also-ran into Japan’s biggest beer company. Photo: Shutterstock
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