Balmuda CEO Gen Terao, whose company’s design focus was inspired by Apple’s Steve Jobs, holds the ‘Balmuda Phone’ at a news conference in Tokyo in November. Photo: Reuters
Balmuda CEO Gen Terao, whose company’s design focus was inspired by Apple’s Steve Jobs, holds the ‘Balmuda Phone’ at a news conference in Tokyo in November. Photo: Reuters
Japan

In Japan, luxury toaster maker’s ill-fated smartphone foray craters stock price as it halts handset sales

  • Retailing for US$908, the ‘Balmuda Phone’ came in a plastic case, was pricier than an iPhone 13 mini and had a processor usually found in budget smartphones
  • Balmuda’s shares jumped when its smartphone plans were unveiled in May as a new growth phase for the company. The shares have since lost half their value

Topic |   Japan
Balmuda CEO Gen Terao, whose company’s design focus was inspired by Apple’s Steve Jobs, holds the ‘Balmuda Phone’ at a news conference in Tokyo in November. Photo: Reuters
Balmuda CEO Gen Terao, whose company’s design focus was inspired by Apple’s Steve Jobs, holds the ‘Balmuda Phone’ at a news conference in Tokyo in November. Photo: Reuters
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