Japan’s Emperor Naruhito (left) and Empress Masako at the Imperial Palace in Tokyo earlier in December. Photo: Imperial Household Agency/AFP
Japan’s Emperor Naruhito (left) and Empress Masako at the Imperial Palace in Tokyo earlier in December. Photo: Imperial Household Agency/AFP
Japan

Japan’s royal family eyeing social media to stay relevant, form closer bond with people

  • Imperial Household Agency to set up public relations office in April to improve communication style, increase exposure of Japan’s royals
  • Observers cite example of British royal family’s attempts to reach out to the public through social media after backlash over Princess Diana’s death in 1997

Japan’s Emperor Naruhito (left) and Empress Masako at the Imperial Palace in Tokyo earlier in December. Photo: Imperial Household Agency/AFP
Japan’s Emperor Naruhito (left) and Empress Masako at the Imperial Palace in Tokyo earlier in December. Photo: Imperial Household Agency/AFP
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