Customers queue to enter a luxury brand boutique at a department store in Seoul, South Korea. File photo: Reuters
Customers queue to enter a luxury brand boutique at a department store in Seoul, South Korea. File photo: Reuters
South Korea

How ‘groupist culture’ and social media are fuelling South Koreans’ craze for luxury goods

  • South Koreans have become the biggest spenders on luxury goods per capita, overtaking markets in China and the US
  • In Korean society where displaying wealth is sometimes encouraged, experts say ‘people care about how others view them’

Customers queue to enter a luxury brand boutique at a department store in Seoul, South Korea. File photo: Reuters
Customers queue to enter a luxury brand boutique at a department store in Seoul, South Korea. File photo: Reuters
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