Japanese rush to buy rice amid megaquake fears, typhoon, and Obon holiday spark panic buying
- Despite reassurances of sufficient supply, panic buying has led to rationing and long queues, highlighting the nation’s cultural connection to rice
The threat of a “megaquake”, a series of typhoons, and a week-long national holiday have some Japanese scrambling to buy rice – the nation’s cherished staple food – with the government warning on Tuesday against panic buying.
“We could only procure half the usual amount of rice, this summer and bags of rice get quickly sold out,” a clerk at a branch of the popular Fresco supermarket chain said in the Japanese capital.
Rice shelves in some stores emptied or stocks were rationed after a government warning this month – since lifted – of a possible “megaquake”, as well as several typhoons and the annual Obon holiday.
Other factors include lower harvests caused by hot weather and water shortages, as well as increased demand related to record numbers of foreign tourists.
At one food store in Tokyo, a sign read: “In order for many customers to be able to buy, we ask you to purchase one [bag of rice] a day per family.”
A worker at another store in Tokyo said: “We can’t purchase any rice at all, and there’s no prospect of buying any time soon”.
The Fresco worker said that daily stocks ran out by midday.