A Pakistani Chitrali woman, who works with the artisan brand Kai, stitching a scarf in Chitral in the Khyber-Pakhtunkhwa province. Photo: AFP

E-commerce booming in Pakistan as artisans in remote regions gain access to new global market

Women are seeing the benefits but e-commerce presents potentially an even greater opportunity for young people in a country where roughly two thirds of the population are under the age of 30.

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A Pakistani Chitrali woman, who works with the artisan brand Kai, stitching a scarf in Chitral in the Khyber-Pakhtunkhwa province. Photo: AFP
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