An advert for Coca-Cola’s 250ml 'jigri' bottle, which was recently launched in Nepal. Photo: Facebook

Coca-Cola’s ‘jigri’ campaign to push pocket-sized bottles falls flat in Nepal

  • The drinks giant’s attempt to market its product in smaller bottles has been met with a social media backlash in the Himalayan nation
  • Environmentally conscious young people questioned why the company was creating more waste in a country already grappling with litter and pollution
Topic |   Nepal

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An advert for Coca-Cola’s 250ml 'jigri' bottle, which was recently launched in Nepal. Photo: Facebook
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